Gartner Research

Gartner Research

Complete Your Data and Analytics Strategy With a Clear Value Proposition

A value proposition is a core component of a modern, actionable data and analytics strategy.

Analysts: Frank Buytendijk, Mike Rollings, Saul Judah

Most data and analytics strategies define goals and discuss a roadmap but lack an explicit description of their value proposition(s). However, data and analytics initiatives are not necessarily self-evident. Nor does everybody in an organization necessarily have the same vision for what the role of data and analytics should be in the business. This could lead to differing expectations which, in turn, could undermine the achievement of business results.

This research can help you create a modern, actionable data and analytics strategy where the value proposition is explicit and ensures all stakeholders agree where data and analytics is a utility, a business enabler or a business driver. 

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