Analyst: Tom Enright

As retailers look to optimize consumer order fulfillment performance, they are faced with inventory positioning challenges in their network. Most retailers today forecast at the point of consumer payment to predict demand, causing inaccurate projections due to inadequate information. The fulfillment forecasting approach provides a more accurate view of consumer fulfillment choices. This approach enables retailers to accurately gauge the right amount of inventory required to meet demand in stores, distribution centers and other inventory holding notes throughout the retailer’s network.

This research advises supply chain leaders in retail how to forecast consumer fulfillment choices and optimize inventory levels and positioning.

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