Gartner Research

The Top Four Impacts of Cloud Computing on E-Commerce Applications

Summary

Cloud-based e-commerce applications enable businesses to rapidly respond to market changes. However, IT leaders need to understand the potential trade-offs involved with using cloud e-commerce applications, including higher long-term costs and potential reduced control over the customer experience.

Published: 16 January 2014

ID: G00258146

Analyst(s): Gene Alvarez Tim Weaver

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Cloud-based e-commerce supports rapid responses to market opportunities and challenges, compared with licensed or internally developed on-premises applications
  • Cloud-based e-commerce applications' lower costs and faster deployments enable IT and business leaders to evaluate new opportunities without large upfront investments
  • The wide range of cloud-based e-commerce applications and integration platforms offers IT leaders great flexibility when choosing deployment models and suppliers
  • The variety of cloud-based e-commerce offerings means IT leaders must understand the pros and cons of each option to select the best infrastructure approach for their needs

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