Gartner Research

Importance of Customer Experience Is on the Rise; Marketing Is on the Hook

Published: 23 September 2014

ID: G00265876

Analyst(s): Jake Sorofman , Laura McLellan

Summary

Growing competition and consumer power has eroded traditional product-based advantages, forcing organizations to shift to a new battlefield: the customer experience. Marketing is expected to create exceptional branded moments at every customer touchpoint.

Table Of Contents

Overview

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