Gartner Research

Market Opportunity Map: Enterprise Resource Planning, Worldwide

Published: 23 December 2016

ID: G00304010

Analyst(s): Hai Swinehart , Nigel Montgomery, Robert Anderson , Chad Eschinger , John Kostoulas , Adam Woodyer , Chris Pang


ERP is a market in transition as traditional and cloud-based specialist providers chase the same set of profitable growth opportunities. Expect increased consolidation activity through 2020. This report helps ERP technology business unit leaders identify their best opportunities and bets for growth.

Table Of Contents

Market Opportunity Map

  • Definition and Scope

Market Opportunities Overview

  • Description of Markets
  • How to Interpret the Market Opportunity Map
  • Assessing Profitability for Vendors With Substantial Deferred Income


  • Technology Trends
    • Postmodern ERP Impacts Business Models, Offers Expansion Opportunities and Ushers In a Vibrant Competitive Landscape
    • Digital Business Is Creating New Demand for ERP Applications
  • Buyer Trends
    • Hybrid Business Application Environments Are the Foreseeable Norm
    • Demand for a Wider Range of Specialized, Differentiated Solutions
    • "Cloud First" Preference for Majority of Organizations Considering New Application Capabilities
    • Solution Platforms That Enable Digital Business
  • Key Characteristics of Each Segment
  • Seller Strategic Options

Vendors to Watch

  • Adaptive Insights
  • Chrome River
  • Coupa
  • Icertis
  • Oracle
  • SAP

Financial Investment Disclaimer

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