Gartner Research

Image Recognition Can Help Consumer Goods Manufacturers Win at the Retail Shelf

Published: 21 February 2017

ID: G00322990

Analyst(s): Ed Porter , Tuong Nguyen

Summary

Image recognition technology can increase sales force productivity, improve shelf condition insights and help drive incremental sales. CIOs of consumer goods manufacturers should understand current uses and limitations, as well as potential retailer benefits and interest.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Assess Your Business Case for Direct Investment by Financial Modeling and Piloting This Technology
  • Closely Monitor Retailer and Third-Party Interest and Pilots by Collaborating With Retailers Involved in This Technology
  • Understand Image Recognition Technologies and Their Limitations

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