Gartner Research

Market Guide for Customer Journey Analytics

Published: 30 August 2017

ID: G00311249

Analyst(s): Jim Davies , Guneet Bharaj , Jason Daigler , Brian Manusama


CJA applications deliver business-critical insights to organizations seeking to understand the customer journey and improve customer experiences. Application leaders must work closely with several business units to identify the best solutions for their organizations' strategic requirements.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Gathering
  • Connecting
  • Visualizing
  • Acting

Representative Vendors

  • [24]7
  • Acxiom
  • Adobe
  • APT
  • CallMiner
  • ClickFox
  • Conversity
  • ENGAGEcx
  • Genesys
  • GMC Software
  • IBM
  • inQuba
  • Kitewheel
  • Nice
  • QPC
  • ResponseTap
  • Salesforce
  • SAP
  • TandemSeven
  • Teradata
  • Thunderhead
  • UserReplay
  • Verint

Market Recommendations

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