Published: 01 August 2017
ID: G00344311
Analyst(s): Marketing Research Team
What Is Personalization? The use of individual behavioral data (e.g., browsing data) to target and/or tailor messages to consumers based on their likely in-the-moment needs.
Hide and Seek 2.0
The Money—and Pressure—Are On
A Great Divide
Not the Usual Suspects
People Power
Personalization Priorities
Priority 1: Help Marketers Prioritize Personalization Opportunities
Priority 2: Help Marketers Produce More Content Efficiently
Priority 3: Increase Marketers’ Knowledge of Data and Technology
Priority 4: Help Marketers Understand Consumer Reactions to Personalization
What Makes the Difference
How to Implement Best-in-Class Personalization
Related Resources
About This Research
Recommended by the Authors
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