Published: 28 December 2017
The majority of CMOs are prioritizing innovation initiatives to focus on customers, but risk losing momentum. Marketing leaders can use these survey findings to avoid common pitfalls, build credibility and benchmark their investments in innovation.
Included in Full Research
- Finding No. 1: Innovation Remains a Spend Priority for CMOs Despite Budget Pressures
- Finding No. 2: CX Innovation Is No. 1 Focus for CMOs
- Finding No. 3: Marketing Leaders Need to Lean on External Sources or Risk Innovating in a Vacuum
- Finding No. 4: Legal, Finance and IT Create Obstacles for Innovation Momentum