Gartner Research

Maturity Model for Content Marketing

Published: 24 January 2018

ID: G00347262

Analyst(s): Kirsten Newbold-Knipp


Creating, managing and amplifying compelling, relevant content is vital to brand growth. Marketing leaders use Gartner's best practices to see what your team is doing right and to pinpoint skills, processes and tools that can improve your content marketing results.

Table Of Contents
  • Key Challenges


  • Level 1: Experimental
    • What to Do to Reach the Next Level
  • Level 2: Tactical
    • What to Do to Reach the Next Level
  • Level 3: Operational
    • What to Do to Reach the Next Level
  • Level 4: Amplified
    • What to Do to Reach the Next Level
  • Level 5: Differentiated
  • What to Do to Next

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