Gartner Research

Innovation Insight for API-Based Digital Commerce

Published: 13 February 2018

ID: G00340186

Analyst(s): Mike Lowndes


API-based or "headless" commerce can power modern multichannel transactions for innovative businesses looking for flexible solutions. Application leaders responsible for digital commerce technologies should use this research to determine whether this model fits their digital business ambitions.

Table Of Contents


  • Definition
  • Description
    • What Capabilities Are in API-Based Platforms?
  • Benefits and Uses
    • It's Not Just About Request-Based APIs
  • Risks
  • Evaluation Factors
  • Recommendations
  • Representative Providers

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.