Gartner Research

Survey Analysis: Balance Privacy Controls to Improve the VPA User Experience

Published: 07 March 2018

ID: G00345868

Analyst(s): Adrian Lee , Amanda Sabia


Over half of VPA users will agree to trade personal data to improve service accuracy of VPAs, thus aiding AI learning. Technology product management leaders of VPA app vendors should enhance UX by increasing users' trust, balancing privacy controls and providing rapid access via shortcut keys.

Table Of Contents

Survey Objective

Data Insights

  • One-Quarter of VPA Users Utilize the App at Least Once Daily
  • Privacy Concerns Hinder the VPA User Experience
  • Chinese Users' Privacy Attitudes Differ From U.S. and U.K. Users
  • VPA Access and Its Most Used Functions
  • Summary
  • Methodology
    • Gartner 2017 Mobile Apps Usage Study
  • Definitions

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