Gartner Research

Market Trends: Differentiate Your Mundane Smart Building Solutions Based on Building Purposes

Published: 25 October 2018

ID: G00366655

Analyst(s): Milly Xiang


The smart building sector features homogeneous products and a highly fragmented vendor community in a fast churn, confusing decision makers in the era of IoT. To outshine the competition, technology product marketers need differentiated and targeted messaging with specific focus on building purpose.

Table Of Contents


Market Trend

  • The Smart Building Initiatives Are Evolving to Incorporate More Business-Driven Market and Buyer Factors
  • IoT Is Driving the Smart Building Into a Dynamic Ecosystem of Full Connectivity, Taking Use Cases to the Next Level
  • The Full Integration, Driven by IoT, Is Bringing Challenges That Differ Across Buildings of Different Purposes in Terms of Priority to Solve

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