Gartner Research

Survey Analysis: How B2B Sellers Are Leveraging Digital Commerce

Published: 08 November 2018

ID: G00373261

Analyst(s): Christina Klock , Jason Daigler


While digital commerce sites have been ubiquitous for B2C sellers for years, there has been an increase in B2B site launches of late. Application leaders in digital commerce should understand B2B industry trends, including what their competitors are pursuing and which technologies are commonly used.

Table Of Contents

Survey Objective

Data Insights

  • Findings
    • Increased Client Inquiries and Planned B2B Site Launches
    • B2B Digital Commerce Goals and Benefits
    • Project Challenges
    • Ecosystem Technologies
    • Marketplace Functionality
    • Amazon Business
    • Additional Sales Channels
  • Methodology
    • Additional research contribution and review:

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