Gartner Research

How to Make a Successful Transition to Your New CMO Role

Published: 31 October 2019


If you are a CMO new to your post, then a thoughtful, well-engineered transition is critical. Leadership transitions can amplify the impact of both negative and positive activities, underscoring the critical need to make intelligent decisions during this important period of change.

Included in Full Research

  • Introduction
  • Prepare
    • Address Change-Aversion Using a Collaborative and Inclusive Approach
    • Minimize Uncertainty by Confronting the Past Head-On
    • Facilitate Team Alignment and Agility
    • Recommended Research
  • Connect
    • Build Stakeholder Relationships With Key Executives
    • Build Team Trust by Focusing First on Your Direct Reports
    • Assess, Adapt and Manage Your Personal Brand
    • Recommended Research
  • Assess
    • Assess Performance, Costs, Process Maturity and Cultural Alignment
    • Assess and Develop Your Talent
    • Assess Your Cost Structure, Operating Model, Governance and Organizational Design
    • Recommended Research
  • Act
    • Clarify Immediate Priorities
    • Communicate a Strategic Vision and Update the Roadmap
    • Address Potential Marketing Risks
    • Measure Improvement
    • Recommended Research


Christopher Ross

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