Gartner Research

Maturity Model for Content Marketing

Published: 08 November 2019

ID: G00404866

Analyst(s): Nicole Greene


Creating, managing and amplifying compelling, relevant content is vital to brand growth. Marketing leaders can use Gartner’s best practices for content marketing to assess their team’s capabilities and focus their efforts across strategy, process, tactics and technology to improve results.

Table Of Contents
  • Key Challenges



  • Level 1: Experimental
    • What to Do to Reach the Next Level
  • Level 2: Tactical
    • What to Do to Reach the Next Level
  • Level 3: Operational
    • What to Do to Reach the Next Level
  • Level 4: Amplified
    • What to Do to Reach the Next Level
  • Level 5: Differentiated
  • What to Do Next

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