Published: 08 November 2019
Summary
Creating, managing and amplifying compelling, relevant content is vital to brand growth. Marketing leaders can use Gartner’s best practices for content marketing to assess their team’s capabilities and focus their efforts across strategy, process, tactics and technology to improve results.
Included in Full Research
- Level 1: Experimental
- What to Do to Reach the Next Level
- Level 2: Tactical
- What to Do to Reach the Next Level
- Level 3: Operational
- What to Do to Reach the Next Level
- Level 4: Amplified
- What to Do to Reach the Next Level
- Level 5: Differentiated
- What to Do Next