Published: 13 November 2019
Application leaders must improve sales analytics capabilities. Organizations have access to unprecedented volumes and variety of data, but deriving insights continues to be a struggle. Improving analytics outcomes for the sales function requires a clear business value and improved data literacy.
Included in Full Research
- Use Gartner’s Value, Information and Analytics (VIA) Model to Initially Demonstrate Ways in Which Business Problems, Data and Analytical Methods Can Work to Improve Sales Analytics
- Use the SMART Information Principles to Track the Key Performance Indicators Used by Sales Organizations
- Partner With Sales Business Unit Leaders to Assess Cross-Functional Data Proficiency and Develop Ways to Improve Data Literacy