Gartner Information Technology Research

How to Advertise in Uncertain Times: Lessons From COVID-19

Published: 14 April 2020

ID: G00725172

Analyst(s): Andrew Frank , Eric Schmitt , Anna Maria Virzi

Summary

COVID-19 has upended advertising around the world. Marketing leaders should use this research to inform media and messaging strategy amid a fast-changing economic, marketing and advertising landscape.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Note 1: iSpot.tv

Note 2: Edelman Trust Barometer

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