Gartner Information Technology Research

Magic Quadrant for Multichannel Marketing Hubs

Published: 12 May 2020

ID: G00394355

Analyst(s): Noah Elkin , Benjamin Bloom , Mike McGuire , Colin Reid , Joseph Enever

Summary

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Acoustic
    • Adobe
    • Braze
    • Cheetah Digital
    • Emarsys
    • Evergage
    • HCL Technologies
    • Insider
    • Iterable
    • Optimove
    • Oracle
    • Pegasystems
    • Redpoint Global
    • Resulticks
    • Sailthru
    • Salesforce
    • SAP
    • SAS
    • Selligent Marketing Cloud
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Functionality

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Market Trends

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.