Gartner Research

Market Trend: Location-Based Service Vendors Driving New Growth for TSPs

Published: 04 April 2022

Summary

Location-based intelligence is providing new opportunities for TSPs in the communication services industry. This research presents evidence that a growing location-based services ecosystem, enabled by 5G with data and analytics capabilities, will offer new growth and differentiated opportunities.

Included in Full Research

Overview

Market Opportunities and Challenges

Technology and service providers (TSPs) specializing in communication services have built datasets of trends in their customers’ or Internet of Things’ (IoT) device movements over time. TSP product leaders and product managers specializing in communication services and location-based services (LBSs) have the opportunity to turn these datasets into a productized platform service by leveraging new location-based technologies and analytics. However, they must overcome the challenge of unclear LBS regulation and legislation, and the need to justify current action considering their previous attempts to productize location-based intelligence.

Opportunity:

  • TSPs own datasets that provide value and scalable insight, and

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