Published: 11 July 2022
Think the metaverse is only about gaming? Think again! The metaverse will revolutionize business collaboration. But CIOs must first enable metaverse interactions that express corporate and personal identities, while avoiding the risks of fakes, lies and deception that lay alongside these objectives.
This Maverick research breaks new ground by articulating the corporate and personal identity challenges relating to corporate metaverse interactions. Its findings and advice should, therefore, be treated with caution.
Associates’ expression of themselves in the metaverse raises new, fundamental questions about freedom of expression and personal identity.The position that corporations take along a continuum of lax to strict avatar specification standards will have a direct impact on risks associated with loss of productivity, brand damage and possible litigation.
Video-based virtual workplace interactions have meant that corporations have a much lower level of control over brand and associated corporate
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