Published: 02 August 2023
The device market is expected to decline by 9.0% in 2023 to 1.653 billion units. The PC market is expected to fall the most, at 12.3%, while the mobile phone market will decline by 8.3%. Economic disruption continues to squeeze spending on devices.
By 4Q23, PC inventory levels will return to normal, after normalizing through 2023.
Falling demand in the face of economic uncertainties will result in consumer PC average selling prices (ASPs) decreasing year over year by 2.5% globally in 2023.
By the end of 2023, consumers will extend their PC replacement cycles by more than 10 months, as elevated inflation rates and increasing interest rates limit discretionary spend.
With annual unit volumes increasing only marginally for consumer PCs over the forecast period, vendors will segment the market even more, targeting specific age and income groups.
Vendors are likely to bring
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