Published: 17 January 2024
数十亿台有潜力成为客户的机器可带来数万亿美元的增长机会。IT领导者必须领导可服务于机器客户的平台和应用的建设，甚至可以构建自己的机器客户。
根据首席执行官（CEO）的估计，到2030年，企业15%到20%的收入将来自机器客户。
机器客户将更准确地实时匹配需求与供给，从而改善运营，提高市场效率。机器客户可以通过克服销售周期摩擦（例如可靠性或兴趣）以及地理和资源限制，开拓和扩大市场。
机器客户将迫使供应链、销售、营销、客户服务、数字商务和客户体验等关键职能进行重组。
支持客户体验并寻求打造竞争优势的IT领导者，应：
明确在客户当前使用产品和服务的场景/活动中可能出现的物联网（IoT）赋能型产品，为迎接机器客户做好准备。
为未来做好规划，构建所需的数据源和应用编程接口（API）平台，为不应或无法使用人类可读数字店面的机器客户提供服务。
了解向机器客户销售产品或服务对现有运营流程的影响并对此建模，从而在数字商务领域脱颖而出。
Clients can log in to view the entire document.
Analysts:
Don Scheibenreif, Sandy Shen, Mark Raskino, Uma Challa, Tom Coshow, Michelle DeClue, Irina Guseva, Pierfrancesco Manenti
Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.
Our independence as a research firm enables our experts to provide unbiased advice you can trust.
Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.
Our research practices and procedures distill large volumes of data into clear, precise recommendations.
We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.
We offer one-on-one guidance tailored to your mission-critical priorities.
We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.
Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.
Gartner clients can log in to access the full library.
Attend a Conference
Experience Information Technology conferences
With exclusive insights from Gartner experts on the latest trends, sessions curated for your role and unmatched peer networking, Gartner conferences help you accelerate your priorities.
Gartner CIO & IT Executive Conference
São Paulo, Brasil
© 2026 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's business and technology insights organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner business and technology insights may address legal and financial issues, Gartner does not provide legal or investment advice and its insights should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its insights are produced independently by its business and technology insights organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity. Gartner publications and other content may not be used as input into or for the training or development of generative artificial intelligence, machine learning, algorithms, software or related technologies.
