Published: 23 January 2024
Augmented reality HMD adoption is highly concentrated, with training being the most prominent use case across industries, followed by uses to improve efficiency and productivity in industrial verticals. Product leaders must pursue these and similar use cases if they are to succeed in the near term.
Training use cases are the most prominent among adopters of augmented reality (AR) head-mounted displays (HMDs), due to clear and measurable ROI in the form of knowledge recall, retention and time savings.
AR HMDs significantly improve workplace efficiency by providing guidance on common tasks and expert support, though adoption is almost exclusively for industrial-aligned use cases.
General-purpose AR HMDs are not ready for mainstream adoption, as devices remain expensive with increased functionality leading to increased cost and form-factor challenges.
Product leaders investing in AR HMDs should:
Pursue highest ROI training use cases found in industrial and medical verticals by
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Analysts:
Evan Brown, Tuong Nguyen, Jon Erensen, Ben Lee, Kanishka Chauhan
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