Published: 30 January 2024
Though investing in emerging technologies breaks new ground, metric comparisons are typically made against previous or current investments. Instead, product leaders investing in ETs should benchmark against other ET innovators to ensure competitive positioning.
Product leaders’ median investmentfor all emerging technology (ET) solutions increased to $8 million in 2023 from $3 million in 2022.
ROI from ET investments has fallen but is still positive; median revenue from selling ET-related products and/or services decreased from $150 million in 2022 to $84 million in 2023.
Organizations continue to hire more personnel for ET staff, with 61% of respondents hiring at an increased rate or the same rate as the previous year across all departments, including R&D, marketing and sales.
Large and midsize organizations have increased R&D funding to a median 60% of their total ET
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