Gartner Insights Abstract

Top Automotive Trends for 2024

Published: 07 February 2024

Summary

In 2024, automakers will still wrestle with shifts caused by software and electrification’s increasing roles. This research helps automotive CIOs understand key industry trends, including LEO satellite connectivity, EV cost reductions, and the obstacles autonomous vehicles face.

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Overview

Opportunities
  • Data and AI continue to be vital enablers for automakers, as they begin to harness data collected via low-Earth-orbit (LEO) satellites and feed connected vehicle data into vehicle digital twin 2.0 systems. However, the state of autonomous vehicles (AVs), robotaxis and pure-play car data brokers highlights the challenges that exist in this space, too.

  • Investment in electric vehicles (EVs) continues, as automakers seek to reduce production cost while wrestling with higher repair and associated insurance costs. As the market for EVs matures, it’s likely to lead to consolidation of EV startups.

  • The automotive industry is experiencing an accelerating cultural shift, as

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