Published: 22 February 2024
Select blockchain applications — such as track-and-trace and data marketplaces — will survive the blockchain “winter” due to their purpose-built nature and quantified business outcomes. Product leaders must focus on use cases that solve real-world business problems and deliver business results.
Blockchain improves operational efficiency and reduces inventory loss in the supply chain by tracking the exchange of payments, goods and information across borders, with future adoption driven by environmental sustainability initiatives and regulations.
Blockchain technology facilitates the monetization and secure sharing of sensitive data within organizations in a trustless network through the creation of data exchange marketplaces.
Product leaders investing in emerging technologies to build enterprise blockchain solutions should:
Meet emerging demand for track-and-trace offerings by building packaged supply chain solutions for key industries (such as transportation, manufacturing and healthcare) that will be impacted by upcoming regulations.
Create data exchange marketplaces
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