Published: 13 March 2024
In the software and services industries, rapid development of and investment in emerging technologies is shifting the way product leaders plan for and evaluate success. Gartner’s 2023 benchmark results show data and analysis was the most common ET investment category among participating providers.
Data and analytics (D&A) was the most prioritized emerging technology (ET) investment in 2023 for software and professional/IT services providers, demonstrating the increased importance of data quality as AI investments grow. Moreover, analytics/business intelligence and data integration are the subtechnologies software and services providers surveyed were most invested in.
ET funding grew 400% in 2023 for software and services providers, resulting in a 67% gain in ET revenue for software. However, services failed to capitalize on ET investments, as shown by their 64% decline in ET revenue.
Although the median number of partnerships doubled, and ET revenue from partnerships
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