Published: 27 March 2024
Marketing technology advances have made personalization at scale appear within reach, but content strategy and operations haven’t kept pace. CMOs must change individual channel and segment strategies and adopt a modular, composable approach to deliver relevant messages at scale.
Continuous publishing of fresh, relevant content across channels is a pain point for CMOs and their teams. Personalization compounds that pain by adding multiple versions of content into the workstream.
As CMOs invest in personalization, enterprise stakeholders have inflated expectations for how quickly teams can create the volume of quality content necessary to activate strategies.
Delivering personalized or tailored experiences at scale requires new processes and technology, requiring CMOs to adopt new strategic approaches and ways of working.
To successfully produce and manage modular, personalized content:
Create and deliver an approach to optimize content for reuse that focuses on
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