Experts

Nicole Denman Greene

Sr Director Analyst

Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on content marketing and management. She helps clients achieve business results by focusing on storytelling to make relevant connections with consumers.

Roles and responsibility

Content Marketing Leaders

Previous experience

Ms. Greene held content marketing and digital innovation roles for over 15 years at industry leaders including The United States Tennis Association (US Open), Viacom and ESPN. Her work focused on how changing consumer behaviors and emerging media drive the need for brands to adapt their content strategy, development and measurement. Her digital agency work focused on telling compelling, data based stories that drove awareness, purchase and loyalty in the CPG and Food and Beverage sectors. She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner.

Professional background

Gartner

Director, Digital and Content Product Marketing

Epsilon

Director, Digital, CRM and Ecommerce

The United States Tennis Association

Strategist, Marketing and Development

Areas of coverage

Content Marketing and Management

Education

B.A., Journalism and Mass Communication, University of North Carolina at Chapel Hill

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Top Issues That I Help Clients Address

1How can you consistently create, curate and cultivate content to support a differentiated content strategy?

2How do you implement a customer-centric content approach to meet changing consumer expectations?

3How to develop and optimize your multi-channel content distribution efforts and demonstrate ROI?

4How can you use tools and technology to scale your content marketing efforts?

5How do you work with content teams, agencies and content operations ensure successful content production and distribution?

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