Presentations
Building Blocks for Best-in-Class Personalization Campaigns
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Experts
Nicole Denman Greene
Sr Director Analyst
Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on content marketing and management. She helps clients achieve business results by focusing on storytelling to make relevant connections with consumers.
Roles and responsibility
Content Marketing Leaders
Previous experience
Ms. Greene held content marketing and digital innovation roles for over 15 years at industry leaders including The United States Tennis Association (US Open), Viacom and ESPN. Her work focused on how changing consumer behaviors and emerging media drive the need for brands to adapt their content strategy, development and measurement. Her digital agency work focused on telling compelling, data based stories that drove awareness, purchase and loyalty in the CPG and Food and Beverage sectors. She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner.
Professional background
Gartner
Director, Digital and Content Product Marketing
Epsilon
Director, Digital, CRM and Ecommerce
The United States Tennis Association
Strategist, Marketing and Development
Areas of coverage
Content Marketing and Management
Education
B.A., Journalism and Mass Communication, University of North Carolina at Chapel Hill
Top Issues That I Help Clients Address
1How can you consistently create, curate and cultivate content to support a differentiated content strategy?
2How do you implement a customer-centric content approach to meet changing consumer expectations?
3How to develop and optimize your multi-channel content distribution efforts and demonstrate ROI?
4How can you use tools and technology to scale your content marketing efforts?
5How do you work with content teams, agencies and content operations ensure successful content production and distribution?