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Gartner Expert
Nicole Denman Greene
Sr Director Analyst
Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on content marketing and management, digital experience and artificial intelligence. Ms. Greene helps clients achieve business results by focusing on storytelling to make relevant connections with consumers.
Previous experience
Ms. Greene held content, digital experience and social marketing roles for over 15 years at industry leaders including The United States Tennis Association (U.S. Open), Viacom and ESPN. Her work focused on how changing consumer behaviors and emerging media drive the need for brands to adapt their strategy, creative, process and measurement. Ms. Greene's digital agency work focused on telling compelling, data-based stories through websites that drove awareness, purchase and loyalty. She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner.
Professional background
Gartner
Director, Digital and Content Product Marketing
Epsilon
Director, Digital, CRM and E-commerce
The United States Tennis Association
Strategist, Marketing and Development
Areas of coverage
Digital Marketing Strategy and Execution
Marketing and Communications Leadership and Strategy
Content Marketing and Management
Executive Leadership: Artificial Intelligence
Education
B.A., Journalism and Mass Communication, University of North Carolina, Chapel Hill
Top Issues That I Help Clients Address
1How do you implement a customer-centric content strategy to meet changing consumer expectations?
2How can I successfully redesign, consolidate and improve user experience on my website?
3How do I use a mix of traditional and emerging content types to improve my business results?
4How do I use artificial intelligence to improve my content quality and process?
5How do I develop processes and select tools to support agile content marketing at scale?