Experts

Nicole Denman Greene

Sr Director Analyst

Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on content marketing and management and social marketing. Ms. Greene helps clients achieve business results by focusing on storytelling to make relevant connections with consumers.

Previous experience

Ms. Greene held content and social marketing roles for over 15 years at industry leaders including The United States Tennis Association (U.S. Open), Viacom and ESPN. Her work focused on how changing consumer behaviors and emerging media drive the need for brands to adapt their strategy, creative, process and measurement. Ms. Greene's digital agency work focused on telling compelling, data-based stories through websites that drove awareness, purchase and loyalty. She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner.

Professional background

Gartner

Director, Digital and Content Product Marketing

Epsilon

Director, Digital, CRM and E-commerce

The United States Tennis Association

Strategist, Marketing and Development

Areas of coverage

Social Marketing

Content Marketing and Management

Education

B.A., Journalism and Mass Communication, University of North Carolina, Chapel Hill

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Top Issues That I Help Clients Address

1How do you implement a customer-centric content approach to meet changing consumer expectations?

2How can I use visual content (video, photography, infographics) to support a differentiated content strategy?

3How do I select and implement tools/partners scale my content and social marketing efforts?

4How do I improve the effectiveness of my social marketing efforts?

5How can I successfully redesign, consolidate and improve user experience on my website?