Blog Post
Gartner’s Magic Quadrant for Content Marketing Platforms: What You Need to Know Now
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Experts
Nicole Denman Greene
Sr Director Analyst
Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on content marketing and management and social marketing. Ms. Greene helps clients achieve business results by focusing on storytelling to make relevant connections with consumers.
Previous experience
Ms. Greene held content and social marketing roles for over 15 years at industry leaders including The United States Tennis Association (U.S. Open), Viacom and ESPN. Her work focused on how changing consumer behaviors and emerging media drive the need for brands to adapt their strategy, creative, process and measurement. Ms. Greene's digital agency work focused on telling compelling, data-based stories through websites that drove awareness, purchase and loyalty. She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner.
Professional background
Gartner
Director, Digital and Content Product Marketing
Epsilon
Director, Digital, CRM and E-commerce
The United States Tennis Association
Strategist, Marketing and Development
Areas of coverage
Social Marketing
Content Marketing and Management
Education
B.A., Journalism and Mass Communication, University of North Carolina, Chapel Hill
Top Issues That I Help Clients Address
1How do you implement a customer-centric content approach to meet changing consumer expectations?
2How can I use visual content (video, photography, infographics) to support a differentiated content strategy?
3How do I select and implement tools/partners scale my content and social marketing efforts?
4How do I improve the effectiveness of my social marketing efforts?
5How can I successfully redesign, consolidate and improve user experience on my website?