Gartner Expert

Nicole Denman Greene

Sr Director Analyst

Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on content marketing and management, digital experience and artificial intelligence. Ms. Greene helps clients achieve business results by focusing on storytelling to make relevant connections with consumers.

Previous experience

Ms. Greene held content, digital experience and social marketing roles for over 15 years at industry leaders including The United States Tennis Association (U.S. Open), Viacom and ESPN. Her work focused on how changing consumer behaviors and emerging media drive the need for brands to adapt their strategy, creative, process and measurement. Ms. Greene's digital agency work focused on telling compelling, data-based stories through websites that drove awareness, purchase and loyalty. She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner.

Professional background


Director, Digital and Content Product Marketing


Director, Digital, CRM and E-commerce

The United States Tennis Association

Strategist, Marketing and Development

Areas of coverage

Digital Marketing Strategy and Execution

Marketing and Communications Leadership and Strategy

Content Marketing and Management

Executive Leadership: Artificial Intelligence


B.A., Journalism and Mass Communication, University of North Carolina, Chapel Hill

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Top Issues That I Help Clients Address

1How do you implement a customer-centric content strategy to meet changing consumer expectations?

2How can I successfully redesign, consolidate and improve user experience on my website?

3How do I use a mix of traditional and emerging content types to improve my business results?

4How do I use artificial intelligence to improve my content quality and process?

5How do I develop processes and select tools to support agile content marketing at scale?