Published: 02 April 2024
AI services are driving operational efficiency gains with streamlined processes and intelligent automation. Product leaders should continue to prioritize traditional AI services use cases and build new and innovative GenAI capabilities to remain competitive in the market.
Generative AI (GenAI) use cases proliferated over the course of 2023, but traditional AI remains the primary source of value delivered by AI service providers today.
Improving operational efficiencies is the top business value, but it is often interconnected with improving customer experience, enabling data-driven decision augmentation and cost reduction.
The use of traditional AI to improve the sustainability performance of an organization or achieve important climate goals is a growing — but still emerging — business outcome goal.
When assessing the impact of emerging technologies and trends, product and services leaders looking to accelerate AI adoption should:
Prioritize equally the
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Analysts:
Vibha Chitkara, Nick Ingelbrecht, Annette Zimmermann, Akhil Singh
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