Gartner Insights Abstract

3 Steps to Strategic Negotiation With AWS

Published: 17 April 2024

Summary

Sourcing, procurement and vendor management leaders negotiating AWS private pricing agreements are challenged to balance AWS’S strategic priorities, such as growth and longer-term commitments, with realistic multiyear forecasting to achieve optimum discounts or contractual concessions.

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Overview

Key Findings
  • AWS incentives are dependent on deal size, ranging from credits for outcome-based strategic migrations (i.e.,SAP S/4HANA, Aurora, Graviton) and deeper discounts on specific services (i.e., EC2, S3 storage, data transfer) to reductions on training and support costs.

  • AWS continues to request that customers increase their spending commitment by at least 20% during discussions for new or renewed private pricing discounts. This is negotiable, not mandatory for a standard (not early) renewal, and will conflict with some customers’ optimization efforts by placing more risk on them to meet higher annual obligations.

  • In exchange for incentives (i.e., credits, discounts),AWS may require the

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Analysts:

Aadil Nanji Dolores Ianni Simone Cleminson Domenico Scriva

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