Published: 07 May 2024
In the first quarter of 2024, growth and margin pressures have normalized. This research provides product leaders with actionable insights for increasing sales and portfolio effectiveness, cutting costs, and getting into position for accelerating demand in 2025.
Economic conditions remain uneven and uncertain, making 2024’s revenue outlook comparable to 2023, with expectations for continued slowing sales, higher costs and longer sales cycles.
Rising costs from generative AI (GenAI), inflation and other factors threaten provider margins, resulting in providers considering further cost management actions, such as layoffs, hiring freezes and product rationalization.
Marketing budgets have stabilized at slightly higher levels, which has increased the pressure on proving marketing’s value through attribution programs.
Product investments in GenAI remain high relative to revenue expectations for 2024 as providers prepare to deliver GenAI features and functions later this year and into
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Analysts:
Mark McDonald, Adam Woodyer, John Lovelock, Christy Ferguson, Eric Goodness
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