Published: 20 May 2024
Communications leaders who want to recruit top talent for their function must write compelling job descriptions that resonate with candidates, especially in competitive talent landscapes. Use this research to create intuitive job descriptions that include information candidates value.
Job applicants for communications positions want to join organizations that align with their employee value proposition (EVP) preferences. This represents a fundamental shift in employee expectations over the last few years.
Communications candidates value the role’s impact, team environment and growth opportunities at the organization almost as much as the compensation offered.
Conventional job descriptions often lack an intuitive order or reasoning. This deters candidates from applying when a job description is too long or poorly written.
Candidates want to quickly identify the basic capabilities they will need for a position, but many find job descriptions difficult to understand.
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