Published: 20 May 2024
Fixed-price, design-and-build-only applications services (and “steady state” applications outsourcing) are increasingly misaligned to buyers’ needs for evolving software functionality. Agile-centric, continuous applications services help offering managers to future-proof software delivery.
Service providers and consulting practices that specialize purely in either discrete design and build and/or steady-state application outsourcing services are finding their growth threatened as market adoption of DevOps pervades the application services market.
$20 billion of revenues in the application management services market come from custom product-centric managed services; this will grow significantly as the pace of change in buyers’ requirements for application services accelerates in the foreseeable future.
Offering managers within an applications service provider seeking to solidify and extend business with customers should:
Transform value propositions by evolving design-and-build-only messages to continuous “design-build-iterate” services that bolster
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