Published: 23 May 2024
Unaligned, reactive siloed approaches to cybersecurity and physical security hinder vendor growth. Product leaders must win by becoming proactive evangelists, crafting a holistic product roadmap and go-to-market strategy that integrates siloed systems and modernizes physical security solutions.
Enterprise security is compromised by fragmented and siloed organizational structures, mandates and technology stacks.
Physical security systems lag a decade behind cybersecurity best practices, exposing the whole of enterprise security to potential attackers.
Encourage prospects and customers to reevaluate their organizational structures and technology investments by presenting potential attack scenarios that exploit the gaps between physical security and cybersecurity silos.
Drive holistic security thinking into every stage of product development and marketing by evaluating current physical security solutions against advanced cybersecurity best practice and emerging cybersecurity technologies.
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