Published: 17 June 2024
Gartnerのハイプ・サイクルは、登場からメインストリームに至るイノベーションの成熟度、妥当性、採用率を図示したものである。CIOとITリーダーは、適切なイノベーションへ適時に投資するための戦略的ロードマップを策定する際に、ハイプ・サイクルと関連する重要度マトリクスを用いることができる。
ハイプ・サイクルは、テクノロジ分野、ビジネス市場など、特定のセグメントにおける相対的な市場の拡大、成熟度、イノベーションの貢献度を定点観測的に提示するものである。
ほとんどのイノベーション (すなわちテクノロジ、サービス、管理技法など) は、過度な期待から幻滅、それに続く主流の採用、生産性の安定という一定のパターンを経て進化する。
ハイプ・サイクルと重要度マトリクスは、CIOやITリーダーが、観測される価値、ビジネス・メリット、採用速度、将来的な方向性に基づいて、イノベーションを評価する上で役立つ。
Gartnerのハイプ・サイクルを、自社のテクノロジ・ロードマップを策定する際の主要なインプットとして活用する。イノベーション・プロファイルの知見と例示されているベンダーのリストを、自社のイノベーション／テクノロジ投資ポートフォリオの戦略的分析の出発点として活用する。
状況に応じた採用、浸透度、成熟度を確保するために、コンテキスト版のハイプ・サイクルを活用して、さまざまなイノベーションに関する業界固有の観点を詳細に掘り下げる。
自社のリスク許容度や、競争力／スピード／予算に関する要求に応じて、社会経済、地域、業界に固有の要因を管理する上で役立つ戦略を策定し、変化に備える計画を立てる。
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Analysts:
Hideaki Horiuchi
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