Published: 24 June 2024
Tech CEOs driving product adoption to secure retention and growth should boost user anticipation and motivation. To do this, use this research to create compelling “why” change statements, encourage value-critical user actions and build up user proficiency through real-time and contextual training.
Sixty percent of tech users report that new applications were introduced without explanations of why and how they would help them, suggesting that buyers are operating under the assumption that the purpose and utility of the new applications are self-evident.
Over 50% of tech users reported new applications require too much time and effort from them, disrupt their daily work, and lead to negative impact on their productivity. User frustration leads to delayed adoption and limited or even discontinued usage of applications altogether.
Nearly 70% of tech users expressed occasional or frequent concerns about new applications being rolled out with
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Analysts:
Charlie Xu, John Quaglietta, Jennifer MacIntosh
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