Published: 25 June 2024
Improving customer engagement, empowering insightful data-driven decisions and creating content with GenAI are the key areas where AI services are making significant impact. Services leaders should prioritize these use cases, while also developing GenAI capabilities for emerging opportunities.
Customer engagement, data analytics, GenAI content creation and predictive assistance are the most prevalent use cases for which AI service providers are delivering improved operational efficiency and enhanced user experience in adopter organizations.
A comprehensive data service offering will be a basic requirement for AI enablement in the next 12 months. User challenges around data consistency and veracity for AI use hinder adoption of this resource.
GenAI-enabled content creation solutions are rapidly growing in demand and delivering operational efficiency and productivity improvements. However, data literacy, quality issues and cultural issues remain challenges for AI service providers.
Incorporating explainable AI into
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