Published: 03 July 2024
Despite upcoming legal regulations, 70% of executives in India give their employees no guidance or are still determining how to govern their GenAI use. Product leaders must tailor their GenAI offerings to policy and buying behavior challenges unique to India to help with successful implementation.
Most enterprise buyers in India are in the early stages of adopting generative (GenAI) solutions in their organizations, and are determining how to govern GenAI use in line with legal regulations. As they contemplate GenAI, buyers need to be educated on the potential risks of each use case.
Readiness to adopt GenAI varies by business function in India. HR and sourcing functions rank highest in terms of adoption maturity, while legal and compliance and finance functions rank lowest. Functions that are better prepared to adopt GenAI are likely to be open to riskier use cases.
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