Published: 01 August 2024
User adoption’s significance is often seen only when a release fails or a major customer departs. Product managers should use a continuous adoption approach to boost user engagement, leveraging new technologies, such as workstyle analytics and nudgetech to enhance upsell potential and reduce churn.
Users increasingly have power over which software they use and how they engage with it. Democratization of technology influenced 30% of business technology spending in 2022, and that figure is expected to rise to 38% by 2026.
High levels of readiness to adopt new technologies are somewhat rare, so tech providers often find that user adoption plateaus at a level below what is needed to drive net revenue retention (NRR) and growth when unaided.
Emerging tools, such as digital adoption platforms and nudge technology (nudgetech), use behavioral science to “nudge” people into using a product more deeply, and to
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