Published: 18 February 2026
R&D is losing the corporate AI race. Despite the immense opportunity presented by AI to accelerate the rate of invention and discovery, R&D leaders routinely fail to secure significant AI investment. To avoid disruption, R&D leaders must take bigger swings. Applying AI to the front end of the innovation pipeline will open significant growth opportunities for organizations willing to invest. Successful R&D leaders will refocus their attention on driving transformational innovation through front-end redesign, fundamentally rethinking how R&D operates to deliver greater innovation to their enterprises.
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