Gartner Expert

Alex De Fursac Gash

Sr Director Analyst

Alex de Fursac Gash is a Senior Director in Gartner's Marketing (GML) Research & Advisory team. In this role, Alex serves as a thought partner to clients and facilitates a wide range of executive-level discussions for Heads of Marketing and their teams globally. His responsibilities include: advising marketing leaders on their functional objectives; sharing best practices and providing strategic guidance; and supporting senior leaders and their teams to plan and implement a number of initiatives. He also facilitates workshops and delivers Keynote speeches at Gartner events and other special industry conferences.

Previous experience

Prior to joining Gartner, Alex was primarily focused on the Financial Services sector. He started his career at JP Morgan working in Capital Markets before moving into Management Consulting. With Capco and BearingPoint, he served as an expert in Financial Services and continued to serve clients across a variety of projects in the fields of retail and commercial banking, Wealth and Asset Management, and Insurance.

Professional background


Senior Consultant


Senior Business Consultant

JP Morgan

Senior Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Customer Acquisition and Retention


Master's Degree in Business Administration, ESADE Business School (Spain)

Bachelor's Degree in Politics, the University of York (U.K.)

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Top Issues That I Help Clients Address

1How can we differentiate our brand in the digital age of today?

2What are the key elements of a great content marketing strategy?

3How do we deliver more personalized marcomms that generate commercial benefit?

4How can I improve our demand generation performance/SQL rates/MQL conversion rates?

5How do we reconcile our multi-channel strategy with evolving customer needs in the digital age of today?