Gartner Expert

Ant Duffin

Sr Director Analyst

Ant Duffin is a Senior Director Analyst in the Gartner for Marketing Leaders practice covering digital commerce.

Ant advises on digital commerce business transformation across the end to end value chain including digital marketing, multichannel eCommerce and business capability (talent, partners and Martech) including enabling functions i.e. IT, HR, supply chain.

Ant has over 15 years global digital consumer / brand experience across a range of industries including CPG, retail, UK government and automotive.

Previous experience

Previously, Ant was the global digital director for PZ Cussons leading digital strategy / transformation for the group covering digital brand strategy, multi channel commerce including Amazon & D2c, Martech / data and analytics and digital operating models plus capability development (Talent development, agile for marketing teams, partners).

Professional background

PZ Cussons (International)

Global digital director

PZ Cussons (International)

Global head of digital solutions


Senior digital solutions analyst (Product manager)

Areas of coverage

Digital Marketing Strategy and Execution

Customer Acquisition and Growth


BSc (Hons) computer science and info systems @ Salford

HND software development @ Salford

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Top Issues That I Help Clients Address

1Digital marketing and commerce strategy

2Digital commerce operating models

3D2c strategy and implementation (in house or with partners)

4Digital business capability development (Talent, agile, Martech)