Gartner Expert

Benjamin Bloom

VP Analyst

Benjamin Bloom is a VP, Analyst helping marketing leaders with martech stack optimization, personalization, and customer data management.

Previous experience

Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a Consultant/Strategist and Client-Side Team Leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.

Professional background

Mapp Digital

Senior Digital Strategist

Competitor Group

Director, Digital Engagement

Wunderman

Senior Digital Strategist

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Education

B.A., Government, Cornell University

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Top Issues That I Help Clients Address

1How to marketers improve their marketing technology maturity?

2How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?

3How do marketers collect and unify customer data across the martech stack?