Experts

Benjamin Bloom

Sr Director Analyst

Benjamin Bloom is a Senior Director Analyst at the Marketing Technology and Emerging Trends domain at Gartner.

Previous experience

Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a Consultant/Strategist and Client-Side Team Leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.

Professional background

Mapp Digital

Senior Digital Strategist

Competitor Group

Director, Digital Engagement

Wunderman

Senior Digital Strategist

Areas of coverage

Multichannel Marketing

Marketing Technology and Emerging Trends

Education

B.A., Government, Cornell University

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Top Issues That I Help Clients Address

1What platforms, tools and services should marketers use to compete in an increasingly digital world?

2What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?

3How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?

4What are the top considerations for designing and executing successful multichannel marketing?