Gartner Expert

Gareth Herschel

VP Analyst

Gareth Herschel is VP analyst at Gartner with 25 years' industry experience. He is a thought leader at the intersection of analytics and organizational performance. Mr. Herschel is passionate about helping organizations utilize AI in improving their analytic strength and customer experience. His current research focuses on the most important trends in analytics, the interplay of analytics and organizational culture, the role of analytics in consumer, employee and organizational decision making, and the ability of analytics to manage the growing complexity of modern business and life.

Previous experience

Previously, Mr. Herschel trained as a Business Analyst in the finance and logistics functions of IT companies. Since joining Gartner, he has covered a variety of research topics as well as being conference chair for the Customer Summit and Agenda Manager for the Analytics Research team.

Professional background


Business Strategy and Modeling Analyst


Logistics Analyst

Areas of coverage

Data and Analytics Leaders

Analytics, BI and Data Science Solutions

Data and Analytics Strategies

Artificial Intelligence

CRM Strategy and Customer Experience


Business Administration, University of Bath, England, With Honors

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Top Issues That I Help Clients Address

1What is the business benefit of customer analytics?

2How does organizational culture affect the role and adoption of analysis?

3How can organizations increase customer retention and drive customer engagement?

4How can analytics help organizations make better decisions?

5What are the keys to customer analytic project success?