Gareth Herschel is VP analyst at Gartner with 25 years' industry experience. At various times he has researched the role of analytics in improving the customer experience as well as how organizations can work with service providers. He is fascinated by the role of analytics and psychology in decision making, and passionate about helping organizations intentionally design the way decisions are improved. His current research focuses on the alignment of data and analytics with organizational culture and decision making.
Previously, Mr. Herschel trained as a Business Analyst in the finance and logistics functions of IT companies. Since joining Gartner, he has covered a variety of research topics. Was the Agenda Manager for the Analytics Research team and is a frequent keynote presenter for the Data and Analytics conference.
Business Strategy and Modeling Analyst
Data and Analytics Leaders
Analytics, BI and Data Science Solutions
Data and Analytics Programs and Practices
CRM Strategy and Customer Experience
Business Administration, University of Bath, England, With Honors
1What is the business benefit of customer analytics?
2How does organizational culture affect the role and adoption of analysis?
3How can organizations increase customer retention and drive customer engagement?
4How can analytics help organizations make better decisions?
5What are the keys to customer analytic project success?