Geoffrey Campen leads the the Peer and Practitioner Research Group within the Marketing practice.
At JPMorgan Chase, Mr. Campen stood up and consolidated CX measurement and analysis across multiple lines of business. He also held roles in competitive analysis and strategy, financial modeling and investment decisioning. Prior to that, he worked in private equity focused on growth equity transactions across a number of industry verticals.
VP Marketing, Customer Experience Measurement
The Revinvestment Fund
Customer Experience Design and Execution (retired)
MBA, Temple University
BA, Philosophy, University of Chicago
1Customer experience strategy
2Voice of customer
3Customer experience measurement
4Building customer-centric culture
5Customer experience functional management