Experts

Joseph Enever

Sr Director Analyst

Joseph Enever is a Research Director covering Marketing Data and Analytics. Mr. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key issues and technologies to achieve the best possible results. He has a deep understanding of digital analytics and optimization, from both digital transformation and practitioner perspectives.

Previous experience

Mr. Enever was previously Head of Digital Analytics and Optimization for Carphone Warehouse in the U.K. Working across all functions of the business driving the data-driven, test and learn agendas. Responsible for defining the strategy and leading cross-functional teams and evolving the maturity of the capabilities.

Professional background

Carphone Warehouse

Head Of Digital Analytics and Optimisation

Lastminute.com

Group Checkout Product Manager

Holiday Autos

Website Manager

Areas of coverage

Multichannel Marketing

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Education

BA Interactive Multimedia

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Top Issues That I Help Clients Address

1How do others use analytics to gain better insight into their customers?

2How do I approach collecting data for personalization?

3What are the pro's and con's of the different analytics toolsets for my marketing data and analytics team?

4How do I approach implementing and utilizing a data layer to improve my marketing data and analytics?

5How do I select the right metrics for my email marketing optimization?

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