Julie Hopkins

Group Vice President

Julie Hopkins analyzes digital marketing strategy, trends and practices. She studies social marketing, multichannel marketing, email marketing, customer experience and emerging digital marketing trends. She helps clients use these techniques to engage customers, evangelize their brand, grow revenue and transform the business.

Previous experience

Before joining Gartner, Ms. Hopkins worked at a full-service digital agency, where she helped companies design and implement digital programs and campaign strategies. She worked with clients new to digital marketing, clients implementing their first programs in mobile or social channels, and clients optimizing large multichannel marketing programs. Previously, she held corporate marketing, product marketing and product management roles in high-tech companies, and was a management consultant in data warehousing.

Professional background


Senior Strategist


Director of Product Marketing and Product Management

Siebel Systems

Group Public Relations Manager, and Senior Product Manager

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Social Marketing

Customer Experience Design and Execution (retired)

Marketing Organization and Talent


M.B.A., Harvard Business School

B.A., Sociology and Markets & Management, Duke University

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Top Issues That I Help Clients Address

1How can social marketing drive maximum business value in broader multichannel programs?

2What are the best practices in planning and executing social marketing programs and campaigns?

3How do I choose the right complementary mix of channels to meet my marketing objectives?

4What are the most critical considerations for designing and executing successful multichannel marketing campaigns?

5How do marketing leaders model, design, and optimize segments, personas, and buying journeys?