Gartner Expert

Kristina LaRocca-Cerrone

Sr Director, Advisory

Kristina LaRocca-Cerrone helps enterprise marketers better understand customers (B2B and B2C) buy and make decisions. This includes topics like how buying groups research potential suppliers and make purchase decisions, creating compelling content marketing aligned to the customer journey, improving overall digital experiences (industry-agnostic) to impact customer behavior, and customer journey mapping and persona building. I also cover Marketing Leadership and Strategy, and Marketing Organization trends.

Previous experience

Prior to joining Gartner, Ms. LaRocca-Cerrone was a marketing instructor in the private college sector. Her primary research experience includes focus group, IDI, and survey design targeted at understanding small-to-midsized businesses. She has experience both presenting to C-suite audiences and at large conferences, including as a keynote speaker, and in facilitating workshops and roundtables.

Professional background

CEB

Executive Advisor

PTC College

Curriculum Development Lead

PTC College

Instructor - Business Administration, Marketing, Office Administration

Areas of coverage

Marketing and Communications Organization and Talent

Marketing and Communications Leadership and Strategy

Content Marketing and Management

Customer Acquisition and Retention

Customer Understanding and Marketing Execution

Education

B.A., Philosophy, University of Toronto

B.A., English, University of Toronto

Top Issues That I Help Clients Address

1B2B Buyer Insights: How large-enterprise buyers research and make decisions regarding vendors and suppliers.

2Marketing Leadership and Strategy: Developing marketing strategies aligned to business outcomes, proving the value of marketing, building marketing budgets

3Lead Management and Sales Enablement: Customer journey mapping, partnerships between marketing and sales.

4Content Marketing: Identifying credible content terrain, tactics for ensuring content breaks through to different audiences, customer journey mapping and mental modelling. Also virtual events/ webinar

5Marketing Org and Operations: How marketing org structures drive efficiency and effectiveness, trends in org structure and operations