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Gartner Expert
Kristina LaRocca-Cerrone
Sr Director, Advisory
Kristina LaRocca-Cerrone helps enterprise marketers better understand customers (B2B and B2C) buy and make decisions. This includes topics like how buying groups research potential suppliers and make purchase decisions, creating compelling content marketing aligned to the customer journey, improving overall digital experiences (industry-agnostic) to impact customer behavior, and customer journey mapping and persona building. I also cover Marketing Leadership and Strategy, and Marketing Organization trends.
Previous experience
Prior to joining Gartner, Ms. LaRocca-Cerrone was a marketing instructor in the private college sector. Her primary research experience includes focus group, IDI, and survey design targeted at understanding small-to-midsized businesses. She has experience both presenting to C-suite audiences and at large conferences, including as a keynote speaker, and in facilitating workshops and roundtables.
Professional background
CEB
Executive Advisor
PTC College
Curriculum Development Lead
PTC College
Instructor - Business Administration, Marketing, Office Administration
Areas of coverage
Marketing Organization and Talent
Marketing and Communications Leadership and Strategy
Content Marketing and Management
Customer Acquisition and Growth
Customer Understanding and Marketing Execution
Education
B.A., Philosophy, University of Toronto
B.A., English, University of Toronto
Top Issues That I Help Clients Address
1B2B Buyer Insights: How large-enterprise buyers research and make decisions regarding vendors and suppliers.
2Marketing Leadership and Strategy: Developing marketing strategies aligned to business outcomes, proving the value of marketing, building marketing budgets
3Lead Management and Sales Enablement: Customer journey mapping, partnerships between marketing and sales.
4Content Marketing: Identifying credible content terrain, tactics for ensuring content breaks through to different audiences, customer journey mapping and mental modelling. Also virtual events/ webinar
5Marketing Org and Operations: How marketing org structures drive efficiency and effectiveness, trends in org structure and operations