Experts

Kristina LaRocca-Cerrone

Director, Advisory

Kristina LaRocca-Cerrone helps enterprise marketers across industries better understand how B2B buyers of all sizes buy: how buying groups research potential suppliers and make purchase decisions, how B2B marketers can better align content to the buying journey, drive demand and arm sales for success, and how marketing plays a role in driving repurchase and growth in existing accounts. In her role with Gartner, Ms. LaRocca-Cerrone works with Marketing leaders, content marketing managers, and marketing organization and operations leaders to bring best-in-class practices to B2B organizations.

Previous experience

Prior to joining Gartner, Ms. LaRocca-Cerrone was the Instructor (at college level) of marketing in the private college sector, and in student learning assessments/back to work rehabilitation in the public college sector. Her primary research experience includes, focus group, IDI, and survey design targeted at understanding small-to-midsized businesses.

Professional background

CEB

Executive Advisor

PTC College

Curriculum Development Lead

PTC College

Instructor - Business Administration, Marketing, Office Administration

Areas of coverage

Marketing Organization and Talent

Content Marketing and Management

Customer Acquisition and Retention

Education

B.A., Philosophy, University of Toronto

B.A., English, University of Toronto

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Top Issues That I Help Clients Address

1B2B Buyer Insights: How large-enterprise buyers research and make decisions regarding vendors and suppliers.

2B2B Buyer Personas: How to create actionable buyer personas designed to drive marketing and CX outcomes

3Lead Management and Sales Enablement: Customer journey mapping, partnerships between marketing and sales.

4Content Marketing: Identifying credible content terrain, tactics for ensuring content breaks through to different audiences, customer journey mapping and mental modelling

5Small Business Insights: Understanding small business buyers through VOC initiatives, supporting the small business buying journey, content marketing to small business owners.